Our Story
These boots are more than craftsmanship — they’re a continuation of a legacy.
My father, Norberto Mata, began making boots at just 16. For over five decades, he built a life with his hands and heart.
This company was born from the time we shared — cutting leather, stitching soles, and trading life lessons across the workbench. White Buffalo Boot Company exists to honor that legacy and carry it forward with purpose.
May these boots remind you where you come from — and where you’re going.
Our Values
Mission Statement
Our mission is to craft high-quality boots that honor the legacy of those who came before us and inspire the generations to come.
We firmly believe that every step should be guided by purpose, pride, and the strength passed down from those who paved the way.
Our Promise
Emotional Experience
White Buffalo is inviting customers to feel: • Grounded—like they’re walking in something that carries weight, meaning, and craftsmanship. • Empowered—as if the boots give them permission to stand taller, speak louder, and move with purpose. • Seen—because the design reflects a deep respect for tradition, artistry, and personal expression.
The relationship we are building isn’t transactional—it’s tribal.
- Loyalty through legacy: Customers become part of a brand that values storytelling and honors the past while forging something new.
- Community through craft: Every pair is a conversation starter, a shared language of Americana, artistry, and authenticity.
- Trust through transparency: From sourcing capybara leather to showcasing the hands behind the stitching, you’re inviting people into the process.
This isn’t just footwear—it’s a handshake, a nod, a knowing look between kindred spirits. You’re not selling boots. You’re offering belonging.